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Search Engine Optimization (SEO)

Posted in SEO Services

SEO Services

Search Engine Optimization (SEO)
Have ever wondered why some websites rank better than the others, then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

The design of the site may be eye-appealing on the outside while the SEO elements are missing, however, with a little work you can turn any SEO ugly website into a gorgeous web marketing goddess. Before you start to get your pages to rank for your targeted keyword phrases, you need to be sure that the search engines can find them, and decipher them. This goes back to making sure that you have a strong, search engine friendly website architecture.

The four main elements of SEO are:

Rankings

It's important to understand that rankings don't make sales, they provide a way in the door, and those that come in at #1 may not be as ready to buy as those that come in at #10.

Visitors

Once you start getting rankings, you will start to see your visitor count rise. Again, this is good, but not the ultimate goal.

Conversions

This is the main goal. The end-all, be-all purpose of search engine optimization. SEO is more than just helping you get rankings and drive traffic to your site. It should also help you increase your conversion counts and percentages. A conversion can be anything you want it to be; a comment on your blog, a download of a white paper, a follow on twitter, or a purchase of a product. Its important to know what your conversions are so you can set your optimization goals to help achieve them.

Search engines are not people

Throughout the process of SEO it's important to keep in mind that the search engines, as smart and advanced as they are, are still only computer programs. They can't tell the intent, so if intent is needed in order to determine relevance of a page or keyword, the search engines are unaware. Part of the SEO process is going out of your way to spell things out to the search engines so no guessing is needed.

Thus you need to find ways make your site easy to understand, navigate and process for both the search engines and the visitors.